Together, our 15,000+ strong team have united as Bolton Clarke, with the purpose of helping people live a life of fulfillment. Now, we’re delighted to share this with Australia, through a new brand campaign that introduces our positioning as the heart of positive ageing.
In this message we invite the viewer to see ageing as a natural part of life and the opportunity to age positively. We see beautiful images celebrating moments of joy – big and small – with people enjoying full lives as they grow older.
Watch clients like Joan live happily and independently in the homes they love while staying connected out and about in the community.
Meet Dave and Gail, who have rightsized to retirement living with Bolton Clarke. There’s a sense this move has refreshed their love of life together.
See how residents like Frank feel perfectly at home as they’re supported to do things they find meaningful. Inspired living choices bring joy to every day.
Reaching out to those special people with a vocation to care, we show our rich history of care and how we continue this today.
On 30 June 2024, we will introduce our campaign, starting in Victoria and moving to all other states in September.
The Heart of Positive Ageing campaign playbook provides a summary of each ad, as well as helpful client and resident conversation starters.